SBD/2/Sponsorships Advertising Marketing


          The MLB Giants have "ended a 25-year affiliation with
     the Palo Alto Medical Foundation and are beginning a 12-year
     partnership with" S.F.-based Catholic Health Care West
     (CHW), according to John Hubner of the SAN JOSE MERCURY
     NEWS.  Under the deal, CHW will handle the team's health
     care needs, which would cost an "estimated" $200,000 a year. 
     In exchange for providing the health care, CHW will pay the
     team more than $1M a year as an official partner.  Already
     an "official advertising sponsor" of the Warriors, Clash and
     Lasers and a health care provider for the D-Backs, CHW is
     "getting into sports medicine in a big way."  CHW will open
     a public medical clinic in Pac Bell Park in April 2000.  The
     Giants and CHW will also "be partners in a number of
     community-building efforts."  The Palo Alto Foundation
     "rejected the team's offer" to continue their relationship
     with "a similar deal."  Foundation COO David Druker: "[T]he
     number was considerably more than we felt justifiable for a
     not-for-profit health care organization. ... I was also
     bothered by the marketing aspects" (MERCURY NEWS, 10/31).

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