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SBD/2/Sponsorships Advertising Marketing
MLB GIANTS GET HEALTHY: INK SPONSORSHIP DEAL FOR $1M PER
Published November 2, 1998
The MLB Giants have "ended a 25-year affiliation with the Palo Alto Medical Foundation and are beginning a 12-year partnership with" S.F.-based Catholic Health Care West (CHW), according to John Hubner of the SAN JOSE MERCURY NEWS. Under the deal, CHW will handle the team's health care needs, which would cost an "estimated" $200,000 a year. In exchange for providing the health care, CHW will pay the team more than $1M a year as an official partner. Already an "official advertising sponsor" of the Warriors, Clash and Lasers and a health care provider for the D-Backs, CHW is "getting into sports medicine in a big way." CHW will open a public medical clinic in Pac Bell Park in April 2000. The Giants and CHW will also "be partners in a number of community-building efforts." The Palo Alto Foundation "rejected the team's offer" to continue their relationship with "a similar deal." Foundation COO David Druker: "[T]he number was considerably more than we felt justifiable for a not-for-profit health care organization. ... I was also bothered by the marketing aspects" (MERCURY NEWS, 10/31).