Fanatics Lands NASCAR's At-Track Merch Sales Joe Gibbs Racing Signs Stanley Black & Decker Knicks' James Dolan Puts Knicks On Backburner Chicagoland Looks To Build Interest Nationwide Expands Earnhardt Sponsorship Carmelo: Business Interests Kept Me In N.Y. Xfinity To Title Sponsor NASCAR's Secondary Series Sponsors Sticking By Tony Stewart Comcast-NASCAR Deal To Be Announced ISC Tracks Could Face Further Seating Reductions
Upcoming Conferences and Events
SBD/2/Sponsorships Advertising Marketing
Published November 2, 1998
NASCAR: The McIlhenny Co., maker of Tabasco, has reached an agreement to allow Tim Beverley and ISM Racing to complete the Winston Cup season using its sponsorship of the Darrell Waltrip-driven Pontiac (CHARLOTTE OBSERVER, 11/1). OTHER NOTES: Univ. of Louisville basketball coach Denny Crum "recorded a radio spot praising ... longtime friend" Jim Bunning, a GOP U.S. Senate candidate in KY. Celtics President/coach Rick Pitino has endorsed Bunning's opponent, Scotty Baesler. While some "questioned whether Crum's actions might imply a university role," Crum did not introduce himself as the university's coach (LEXINGTON HERALD-LEADER, 11/1)....Claudia Schiffer, Spike Lee, Billy Baldwin, Ed Burns, Richard Lewis, Rick Moranis, Matthew Modine, Chris Rock,, Fran Drescher, Jimmy Smits and Malik Yoba are all featured in intros to the Knicks starting lineup which will air before games (N.Y. POST, 10/31).