NASCAR Hopes Format Captures New Fans As Top Stars Retire, Young Drivers Carry Hope Disney, NASCAR To Promote "Cars 3" Monster Won't Change NASCAR Model Outfits NASCAR Ownership Structure Analyzed PR Experts Talk Handling Of Dolan-Oakley Crisis Monster Focused On Younger Audience At Daytona NASCAR Going Big On Social Media For Daytona Monster Easing Into NASCAR Title Sponsorship Nature's Bakery Intends To Countersue SHR
SBD/2/Sponsorships Advertising Marketing
Published November 2, 1998
NASCAR: The McIlhenny Co., maker of Tabasco, has reached an agreement to allow Tim Beverley and ISM Racing to complete the Winston Cup season using its sponsorship of the Darrell Waltrip-driven Pontiac (CHARLOTTE OBSERVER, 11/1). OTHER NOTES: Univ. of Louisville basketball coach Denny Crum "recorded a radio spot praising ... longtime friend" Jim Bunning, a GOP U.S. Senate candidate in KY. Celtics President/coach Rick Pitino has endorsed Bunning's opponent, Scotty Baesler. While some "questioned whether Crum's actions might imply a university role," Crum did not introduce himself as the university's coach (LEXINGTON HERALD-LEADER, 11/1)....Claudia Schiffer, Spike Lee, Billy Baldwin, Ed Burns, Richard Lewis, Rick Moranis, Matthew Modine, Chris Rock,, Fran Drescher, Jimmy Smits and Malik Yoba are all featured in intros to the Knicks starting lineup which will air before games (N.Y. POST, 10/31).