Dodge Planning On Return To NASCAR? Beverage Analysts Optimistic About Monster Deal ESPN Green Lights Celtics-Lakers "30 For 30" Monster Energy To Title Top NASCAR Series Monster's Title Sponsor Deal Worth Less Than Sprint's Suarez Talks Being First Foreign NASCAR Champ Liberty National To Sponsor Bayne's RFR Ride NASCAR Could Cut "Cup" From Sponsorship Johnson Basks In Championship Media Tour Biffle Leaves RFR After 14 Years In No. 16 Car
SBD/2/Sponsorships Advertising Marketing
Published November 2, 1998
NASCAR: The McIlhenny Co., maker of Tabasco, has reached an agreement to allow Tim Beverley and ISM Racing to complete the Winston Cup season using its sponsorship of the Darrell Waltrip-driven Pontiac (CHARLOTTE OBSERVER, 11/1). OTHER NOTES: Univ. of Louisville basketball coach Denny Crum "recorded a radio spot praising ... longtime friend" Jim Bunning, a GOP U.S. Senate candidate in KY. Celtics President/coach Rick Pitino has endorsed Bunning's opponent, Scotty Baesler. While some "questioned whether Crum's actions might imply a university role," Crum did not introduce himself as the university's coach (LEXINGTON HERALD-LEADER, 11/1)....Claudia Schiffer, Spike Lee, Billy Baldwin, Ed Burns, Richard Lewis, Rick Moranis, Matthew Modine, Chris Rock,, Fran Drescher, Jimmy Smits and Malik Yoba are all featured in intros to the Knicks starting lineup which will air before games (N.Y. POST, 10/31).