NASCAR-Themed Show Returning To Nick Poll Shows Boston Sports Fans Favor Pats Truex Jr. Signs New Contract With Furniture Row Steve Phelps Taking On More Global NASCAR Role Watkins Glen Sprint Cup Race Thriving Sources: Three Lead Race For Cup Sponsor NASCAR Tracks Cashing In With Non-Racing Events Target Leaving IndyCar Part Of New Direction NASCAR Pushes Back '17 Cup Start Times NBCSN Sets Record With Brickyard 400
SBD/2/Sponsorships Advertising Marketing
Published November 2, 1998
NASCAR: The McIlhenny Co., maker of Tabasco, has reached an agreement to allow Tim Beverley and ISM Racing to complete the Winston Cup season using its sponsorship of the Darrell Waltrip-driven Pontiac (CHARLOTTE OBSERVER, 11/1). OTHER NOTES: Univ. of Louisville basketball coach Denny Crum "recorded a radio spot praising ... longtime friend" Jim Bunning, a GOP U.S. Senate candidate in KY. Celtics President/coach Rick Pitino has endorsed Bunning's opponent, Scotty Baesler. While some "questioned whether Crum's actions might imply a university role," Crum did not introduce himself as the university's coach (LEXINGTON HERALD-LEADER, 11/1)....Claudia Schiffer, Spike Lee, Billy Baldwin, Ed Burns, Richard Lewis, Rick Moranis, Matthew Modine, Chris Rock,, Fran Drescher, Jimmy Smits and Malik Yoba are all featured in intros to the Knicks starting lineup which will air before games (N.Y. POST, 10/31).