SBD/2/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          NASCAR: The McIlhenny Co., maker of Tabasco, has
     reached an agreement to allow Tim Beverley and ISM Racing to
     complete the Winston Cup season using its sponsorship of the
     Darrell Waltrip-driven Pontiac (CHARLOTTE OBSERVER, 11/1).
          OTHER NOTES: Univ. of Louisville basketball coach Denny
     Crum "recorded a radio spot praising ... longtime friend"
     Jim Bunning, a GOP U.S. Senate candidate in KY.  Celtics
     President/coach Rick Pitino has endorsed Bunning's opponent,
     Scotty Baesler.  While some "questioned whether Crum's
     actions might imply a university role," Crum did not
     introduce himself as the university's coach (LEXINGTON
     HERALD-LEADER, 11/1)....Claudia Schiffer, Spike Lee, Billy
     Baldwin, Ed Burns, Richard Lewis, Rick Moranis, Matthew
     Modine, Chris Rock,, Fran Drescher, Jimmy Smits and Malik
     Yoba are all featured in intros to the Knicks starting
     lineup which will air before games (N.Y. POST, 10/31). 

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