Mohr Roasts Patrick, Others At NASCAR Banquet 'Dega To Remove Allison Grandstand France Trying To Improve NASCAR Product MMF: Ways To Attract A New Audience Rick Allen Named NBC's Lead NASCAR Voice Dolan Vs. Prokhorov Hurting Teams? MMF: Compelling Digital Content A Necessity NBC Adds Jeff Burton As NASCAR Analyst MMF: Johnson Reflects On Early Days Of His Brand Exposure Value Up For Jimmie Johnson
SBD/2/Sponsorships Advertising Marketing
Published November 2, 1998
NASCAR: The McIlhenny Co., maker of Tabasco, has reached an agreement to allow Tim Beverley and ISM Racing to complete the Winston Cup season using its sponsorship of the Darrell Waltrip-driven Pontiac (CHARLOTTE OBSERVER, 11/1). OTHER NOTES: Univ. of Louisville basketball coach Denny Crum "recorded a radio spot praising ... longtime friend" Jim Bunning, a GOP U.S. Senate candidate in KY. Celtics President/coach Rick Pitino has endorsed Bunning's opponent, Scotty Baesler. While some "questioned whether Crum's actions might imply a university role," Crum did not introduce himself as the university's coach (LEXINGTON HERALD-LEADER, 11/1)....Claudia Schiffer, Spike Lee, Billy Baldwin, Ed Burns, Richard Lewis, Rick Moranis, Matthew Modine, Chris Rock,, Fran Drescher, Jimmy Smits and Malik Yoba are all featured in intros to the Knicks starting lineup which will air before games (N.Y. POST, 10/31).