NASCAR's New Format Gets High Marks NASCAR Finale Up From Last Two Years New NASCAR Format Gets Positive Reviews NASCAR Roundtable Talks New Chase Format NASCAR Benefits From New Format Minding My Business: NASCAR's Nicole Smith Truck Race Called After Phoenix Power Outage ESPN Gets NASCAR Overnight Ratings Bump Charlotte Seeks To Restructure NASCAR HOF Debt NASCAR Lets Busch Drive Amid Investigation
SBD/2/Sponsorships Advertising Marketing
Published November 2, 1998
NASCAR: The McIlhenny Co., maker of Tabasco, has reached an agreement to allow Tim Beverley and ISM Racing to complete the Winston Cup season using its sponsorship of the Darrell Waltrip-driven Pontiac (CHARLOTTE OBSERVER, 11/1). OTHER NOTES: Univ. of Louisville basketball coach Denny Crum "recorded a radio spot praising ... longtime friend" Jim Bunning, a GOP U.S. Senate candidate in KY. Celtics President/coach Rick Pitino has endorsed Bunning's opponent, Scotty Baesler. While some "questioned whether Crum's actions might imply a university role," Crum did not introduce himself as the university's coach (LEXINGTON HERALD-LEADER, 11/1)....Claudia Schiffer, Spike Lee, Billy Baldwin, Ed Burns, Richard Lewis, Rick Moranis, Matthew Modine, Chris Rock,, Fran Drescher, Jimmy Smits and Malik Yoba are all featured in intros to the Knicks starting lineup which will air before games (N.Y. POST, 10/31).