SBD/2/Leagues Governing Bodies

SPIKE SITTING RINKSIDE? CAN NHL CAPITALIZE ON NBA LOCKOUT?

          The NHL has an "opportunity" to reach more fans during
     the NBA lockout, according to Joe Lapointe of the N.Y.
     TIMES. Lapointe: "Will television cameras find the celebrity
     basketball buffs Spike Lee and Jack Nicholson in the front
     row, behind the glass, supporting the Rangers and the [L.A.]
     Kings?  Don't hold your breath. ... There is not a great
     overlap among the two sports' audiences, and if the lockout
     drives N.B.A. fans elsewhere, the beneficiary might be
     college basketball."  ESPN Exec VP/Programming Dick Glover:
     "If there were to be any single programming beneficiary, it
     would more likely be college basketball than anything else." 
     NHL Senior VP & COO Steve Solomon said that the league "has
     no plans" to add games to ESPN, ESPN2 or Fox.  Solomon, on
     whether the NHL will attract NBA fans during the lockout:
     "There is some crossover between N.B.A. and N.H.L. fans. 
     But there is more crossover between N.H.L. fans and N.F.L.
     fans."  Sports marketing consultant Jon Spoelstra: "There is
     some crossover, but I don't see a big benefit for the N.H.L. 
     If the N.B.A. went out for a year, and they canceled the
     season, maybe.  But not substantive" (N.Y. TIMES, 11/1).
          N.Y. STORY: MSG Network/Fox Sports NY Exec Producer
     Mike McCarthy said that more hockey will air in place of
     lost Knicks/Nets games.  McCarthy said "we'll have more
     hockey on the primary channels" (N.Y. DAILY NEWS, 11/1).
          WORLDLY GAME: The '99 NHL All-Star Game will have stars
     from North America face stars from the rest of the world for
     the second consecutive year.  The game will be held January
     24 at the Ice Palace in Tampa, and broadcast on Fox (NHL).  

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