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DECISION '98: ELWAY OUT FRONT IN PRO-STADIUM AD
Published November 2, 1998
The following is a transcript of a paid political ad from Citizens For A New Stadium which is running on local Denver TV. TITLE: "Colorado Traditions." AGENCY: CO-based Barnhart CMI. LENGTH: 30-seconds. The spot opens with the tag "A Special Place" on screen, over a fall scene of colored trees. Broncos QB John Elway, in plain clothing, standing among the trees says, "Colorado is a special place to live and raise a family. We have a long tradition of investing in things that keep the region special and the Denver Broncos are a big part of it all." The spot then cuts to shots of Broncos players at charity events. Elway: "Helping with local charities, spending time with deserving kids." Cut back to Elway near trees: "We can continue the tradition by investing in a new stadium, without any new taxes. It's the best solution for everyone." As the tag "Vote Yes on 4A. We All Win!" is displayed, Elway says, "That's why I'm asking you to vote 'yes' for a new stadium. It's about keeping the Denver area special" (THE DAILY).