SBD/2/Facilities Venues

DECISION '98: ELWAY OUT FRONT IN PRO-STADIUM AD

          The following is a transcript of a paid political ad
     from Citizens For A New Stadium which is running on local
     Denver TV.  TITLE: "Colorado Traditions."  AGENCY: CO-based
     Barnhart CMI. LENGTH: 30-seconds.  The spot opens with the
     tag "A Special Place" on screen, over a fall scene of
     colored trees.  Broncos QB John Elway, in plain clothing,
     standing among the trees says, "Colorado is a special place
     to live and raise a family.  We have a long tradition of
     investing in things that keep the region special and the
     Denver Broncos are a big part of it all."  The spot then
     cuts to shots of Broncos players at charity events.  Elway:
     "Helping with local charities, spending time with deserving
     kids."  Cut back to Elway near trees: "We can continue the
     tradition by investing in a new stadium, without any new
     taxes.  It's the best solution for everyone."  As the tag
     "Vote Yes on 4A.  We All Win!" is displayed, Elway says, 
     "That's why I'm asking you to vote 'yes' for a new stadium. 
     It's about keeping the Denver area special" (THE DAILY).    


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Denver Broncos, Facilities

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