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BACK TO BUSINESS: VAIL TRIES TO RECOVER FROM FIRES

          Despite recent fires set by a radical environmental
     group, Vail Resorts "has been busy getting the message out
     to its customers and business partners that it's business as
     usual," according to Erika Gonzalez of the ROCKY MOUNTAIN
     NEWS.  Vail spokesperson Chris Jarnot said that the resort
     "should be ready to open" by Friday despite the damage
     caused by the fires, though the four damaged chairlifts will
     not be ready until Christmas.  Vail will sent out letters to
     season passholders offering "information about the extent of
     damage and status of repairs."  Jarnot said that a few
     consumers have inquired about the incident, but that the
     resort has not received any cancellations.  Vail's PR
     efforts have received help from Colorado Ski Country USA,
     which has "taken an active role in helping shape public
     perception about the fires."  The trade association ran a
     full-page advertisement in state newspapers to inform
     consumers that Vail is opening on time.  Jarnot added that
     Vail doesn't "plan to run any national advertisements to
     ease concerns about the fires" (ROCKY MOUNTAIN NEWS, 11/1).

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