SBD/2/Events Attractions

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  • BACK TO BUSINESS: VAIL TRIES TO RECOVER FROM FIRES

              Despite recent fires set by a radical environmental
         group, Vail Resorts "has been busy getting the message out
         to its customers and business partners that it's business as
         usual," according to Erika Gonzalez of the ROCKY MOUNTAIN
         NEWS.  Vail spokesperson Chris Jarnot said that the resort
         "should be ready to open" by Friday despite the damage
         caused by the fires, though the four damaged chairlifts will
         not be ready until Christmas.  Vail will sent out letters to
         season passholders offering "information about the extent of
         damage and status of repairs."  Jarnot said that a few
         consumers have inquired about the incident, but that the
         resort has not received any cancellations.  Vail's PR
         efforts have received help from Colorado Ski Country USA,
         which has "taken an active role in helping shape public
         perception about the fires."  The trade association ran a
         full-page advertisement in state newspapers to inform
         consumers that Vail is opening on time.  Jarnot added that
         Vail doesn't "plan to run any national advertisements to
         ease concerns about the fires" (ROCKY MOUNTAIN NEWS, 11/1).
    
    

    Print | Tags: Events and Attractions
  • BASEBALL HALL OF FAME FEELS EFFECT OF HR RECORD

              The Baseball Hall of Fame in Cooperstown, NY, has
         "concluded its busiest October ever," according to Murray
         Chass of the N.Y. TIMES.  More than 36,000 visitors
         "flocked" to the Hall of Fame during October to see goods
         and paraphernalia used by Mark McGwire and Sammy Sosa as
         they broke MLB's HR record.  September attendance was up 78%
         from last year while the total attendance of more than
         70,000 for the last two months was a record for that period. 
         The Hall projects attendance for '98 to be up 12%, or about
         320,000, from '97, which would represent its first increase
         since '93 and its largest jump since '95 (N.Y. TIMES, 11/1).
    
    

    Print | Tags: Events and Attractions, MLB
  • NIKE TO HELP OUT WORLD MASTERS GAMES PAY OFF CREDITORS?

              Organizers of the "financially strapped" World Masters
         Games "are attempting to persuade creditors to accept 75
         cents on the dollar of their debts," according to Jeff
         Manning of the Portland OREGONIAN.  Outgoing Portland Oregon
         Sports Authority President Scott Andrews said the group "has
         given up on its plan to seek financial help from the city
         and state."  Some creditors have already agreed "to accept
         as little" as 50% of what they are owed.  However, Games
         officials have "persuaded corporate backers to come up with"
         about $300,000 in additional funds, "reducing" the Games
         shortfall from $500,000 to about $200,000, and sources said
         that Nike "agreed to furnish a significant percentage of the
         additional money."  The August games drew less "than half
         the competitors predicted by organizers" and "was marred by
         disappointing participation and fell far short of the
         predicted local impact" (Portland OREGONIAN, 10/31).
    
    

    Print | Tags: Events and Attractions, Nike
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