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EARLY SUPER BOWL AD HYPE: FROM STONE COLD TO STAR WARS

          Super Bowl XXXIII on Fox is "attracting some unusual
     players" as advertisers, such as the WWF and two Internet
     "job hunting sites," according to USA TODAY's Melanie Wells.
     These "upstart advertisers" will pay $1.6M for a 30-second
     spot, more than "they spend all year on advertising."  Fox's
     $1.6M asking price is 23% higher than last year's $1.3M
     charged by NBC.  Hotjobs.com, which estimates $5M in revenue
     this year, "expects" to spend $2M -- including production
     costs -- on an "irreverent" ad.  Its competitor, The Monster
     Board, bought 1:30 worth of time.  The WWF has purchased "at
     least" one 30-second spot, which may be used to promote a
     PPV event in March (USA TODAY, 11/17). 
          WILL THERE BE A JEDI? Producers of the new "Star Wars"
     movie have "quashed a rumor" that they have bought 12-
     minutes of ad time during the Super Bowl.  20th Century Fox
     is distributing the movie (N.Y. POST, 11/17).  
          FEET WON'T FAIL THEM NOW: Just For Feet (JFF) has
     selected the Rochester, NY, office of Saatchi & Saatchi to
     create JFF's initial advertising spot in a $25-30M national
     branding campaign.  A 30-second ad will debut during the
     Super Bowl.  JFF CEO Harold Ruttenberg said that "up to now"
     the company's $70M ad program has been "local, limited to
     the markets where the company has stores."  A 15-second
     "teaser" spot will run during the NFC Championship game
     (JFF).  BRANDWEEK's Terry Lefton has JFF's Super Bowl spot
     running during the third quarter (BRANDWEEK, 11/16 issue).

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NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

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