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TOBACCO AGREEMENT LIMITING MARKETING NEEDS ONLY STATES' OK

          The agreement reached between the U.S.' four largest
     cigarette manufacturers (Philip Morris, RJR, Lorillard and
     Brown & Williamson) and eight states, designed to resolve
     all remaining state claims over health costs related to
     smoking, "would cost the tobacco companies" $206B over 25
     years and would "restrict cigarette advertising and
     marketing," according to Barry Meier of the N.Y. TIMES.  The
     companies have agreed to an "array of marketing
     restrictions," such as a ban on billboard and transit ads
     and the sale of clothing and merchandise with brand logos. 
     The plan "would take effect once states representing about"
     80% of the nation's Medicaid population approve the deal. 
     The tobacco companies "could withdraw" if not enough states
     back the bill (N.Y. TIMES, 11/14).  Richard Tomkins of the
     FINANCIAL TIMES wrote if "more than two or three states
     refuse to sign -- especially big states such as [NY or CA] 
     -- the deal could fall apart, but most are expected to
     approve the settlement" (FINANCIAL TIMES, 11/14).  
          WHAT IT MEANS: In AZ, Adrianne Flynn wrote that the
     deal would "limit tobacco companies to one brand-name (such
     as Marlboro or Winston) event sponsorship per year [and] ban
     ads in stadiums and arenas, outdoor ads larger than a
     poster, and cartoon figures" (ARIZONA REPUBLIC, 11/13).  It
     would also ban sponsorships of youth-oriented sporting
     events.  While producers would be able to only sponsor one
     sporting event using the brand name of a cigarette, there
     "would be no limits on sponsorships that use a cigarette
     company's corporate name" (N.Y. TIMES, 11/14).  A "separate
     deal" was also struck on Saturday with U.S. Tobacco, "the
     leading maker of chewing tobacco."  WA state AG Christine
     Gregoire said that the company, in addition to accepting the
     cigarette deal, "agreed to quit giving free chewing tobacco
     to ... sports teams" (Raleigh NEWS & OBSERVER, 11/15).

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