BRAND EXTENSION, 101: ZAMBONI MERCHANDISE SURFACES

          Zamboni Merchandising GM Paula Coony said that the
     company is "pleased with the results of its first year in
     business," according to Lindsay Chaney of the Long Beach
     PRESS-TELEGRAM.  Launched by Zamboni, manufacturer of the
     ice resurfacing machine, Zamboni Merchandising has a line of
     more than 40 products.  All "branded clothing items" are
     handled in-house, but the company also licenses the name to
     "a few manufacturers."  White Rose Collectibles, for
     example, makes a line of Zamboni toys and models that are
     actually coin banks.  Zamboni and NHL teams also have co-
     branding agreements for apparel that carries both the team
     and Zamboni names.  Zamboni also sells a retail kiosk that
     is a 3/4-scale model of a real Zamboni, the first of which
     is located at the Anaheim Pond, painted in Mighty Ducks
     colors.  Coony said that some minor league hockey teams have
     also ordered kiosks. Coony and the NHL are also developing a
     Zamboni cartoon character (Long Beach PRESS-TELEGRAM, 11/9).