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MICKEY ON BROADWAY: ESPN TO LAUNCH TIMES SQUARE RESTAURANT
Published October 8, 1998
ESPN and Disney formally announced plans to open a 42,000-square-foot ESPN Zone in Times Square next summer. The N.Y. site will become the flagship for the entertainment destination, following up on the first ESPN Zone which opened in Baltimore's Inner Harbor this past summer. Another Zone will be launched in Chicago also next summer (ESPN). DAILY VARIETY's Rich Katz reports that ESPN Dir of Marketing & Sales Scott Dickey said that ESPN plans to "open 20-30 ESPN Zones within the next 10 years." Dickey "declined" to discuss financial results of Baltimore's ESPN Zone (DAILY VARIETY, 10/8). On last night's 11:00pm ET "SportsCenter," ESPN's Rich Eisen reported on the new site, calling ESPN Zone a "multi-media sports entertainment complex with a Disney touch" ("SportsCenter," ESPN, 10/7).