FOR THE PITS? NASCAR has signed Old Spice as its newest
marketing partner. Old Spice will feature NASCAR-related
advertising and promotion as part of its deal (NASCAR).
MLB: Busch Stadium groundskeeper Tim Forneris, who gave
Mark McGwire's 62nd home run ball back to the Cardinals 1B,
received a new minivan from Chrysler Corp. yesterday.
Chrysler gave the car in honor of its 15th anniversary of
its St. Louis assembling plant (USA TODAY, 10/30)....Kid's
Sportsworld in St. Louis sold out of 200 Mark McGwire
Halloween costumes. An "unscientific" survey showed no
Sammy Sosa costumes in Chicago (CHICAGO SUN-TIMES, 10/29).
OTHER NOTES: CBS's David Letterman: "This NBA players
strike is serious. ... In Chicago, earlier today, superstar
Michael Jordan was walking around Chicago with a sign that
read, 'Will endorse for food'" ("Late Show," 10/29)....One
year after he signed a personal services contract with
Citizens Bank, Celtics President/coach Rick Pitino appears
in his first TV ad for the company, a 30-second spot, set to
break Monday in the Boston area (BOSTON GLOBE, 10/30).
