As part of our continuing coverage of Decision '98, THE
DAILY takes a look at "Vision #3," one of the paid political
advertisements supporting San Diego's Prop C that is
currently airing on San Diego's local TV. TITLE: "Vision
#3." LENGTH: 30-second spot. CREATIVE: San Diego-based Four
Square Productions. THE AD: Spot opens with a black and
white picture of a neglected part of town. NARRATOR: "If
this can become this (ad then cuts to a brightly-colored
picture of Horton Plaza, a downtown shopping mall that was
the first major piece of the city's redevelopment) and this
become this (image of black-and-white dilapidated waterfront
home changing to a colored image of the revitalized
Waterfront at the Convention Center). Then this (a black
and white image of a downtown area changing to a brilliant
computer generated model of the revitalized ballpark
district) can become this -- the finishing touch to
downtown's revitalization." The spot then shows colored
motion pictures of a commuter train passing in front of a
hotel and people in the streets of San Diego shopping and
eating at an outdoor patio appear. NARRATOR: "The ballpark
district, transforming 26 blocks into a family friendly
neighborhood, with new hotels, shops, restaurants and
offices." On-screen figures of "17,000 Jobs" and "$1.8
Million [in] New Revenue Per Year" appear over an aerial
rendition of the proposed park. NARRATOR: "Thousands of new
jobs, millions of new tax revenues. Complimenting the
adjacent convention center, Gaslamp and Waterfront." The
spot closes with an aerial rendition of the ballpark:
"Proposition C -- it's more than a ballpark" (THE DAILY).
