BOWDEN ENDORSEMENT DEALS SACKED AFTER HIS RESIGNATION

          After resigning on Friday, former Auburn Coach Terry
     Bowden can no longer "lay claim to the hundreds of thousands
     of dollars of endorsement deals" that came with the
     position, according to Michael Tomberlin of the BIRMINGHAM
     NEWS.  Bowden's endorsement deals were "estimated" to be
     worth $600,000 annually and many companies in partnership
     with Bowden "reacted immediately" to his departure.  Great
     Southern Wood/Osmose has "already pulled" its Bowden ads as
     the company's Marketing Dir James Riley said, "Without
     (Bowden) as coach, there was a question as to whether or not
     we had the right to continue running the spots with him in
     them.  Until we have a feel for what Auburn's next move will
     be, we will replace those commercials with ones without
     Terry."  Winn-Dixie Marketing Dir Gus Bergstrom said the
     grocery store will replace its Bowden ads, which constitute
     "about" 20% of its Auburn football advertising, with
     "generic" company ads (BIRMINGHAM NEWS, 10/27).