Lou Brock has signed with Shell Oil to help launch its
new "Quick & Easy" products (Shell Oil)....Country musician
Steve Wariner has written an "anthem" for the NFL and United
Way's partnership titled "We're All in This Together," which
will be unveiled today. The song features Isaac Hayes,
Randy Travis, Faith Evans and a "horde of music and football
stars" (USA TODAY, 10/27)....In addition to his two-year,
$500,000 contract with adidas, Yankees P Orlando "El Duque"
Hernandez is "mulling movie and book deals and has received
overtures from six major companies that want to use him in
their advertising" (N.Y. TIMES, 10/27)....Pepsi said that it
is "scrapping" its long-running "Generation Next" theme.
Pepsi-Cola North America President & CEO Philip Marineau
said that the brand will have "an exciting summer push." AD
AGE reported that the first new ads could launch during the
Super Bowl (AD AGE, 10/27)....Disney's Wide World of Sports
complex took out a full-page ad in the WALL STREET JOURNAL,
thanking its "corporate coaches for making our rookie year a
huge success." Partners include: All Star Cafe, Toro, Foot
Locker, National Car Rental, Smartvision By Saco, Discus
Athletic, LogoAthletic, FL Hospital, Teco Energy, Sears,
SunTrust, Colombian Coffee, AmEx, IMS and Callaway.
