EXECUTIVE TRANSACTIONS

          JOHN MCVAY was named Assistant to 49ers Interim
     President LARRY THRAILKILL (S.F. CHRONICLE, 10/21)....CLIFF
     FLETCHER was named Senior Advisor to Lightning GM & Head
     Coach JACQUES DEMERS (Lightning)....The Vikings named PAULA
     BEADLE Marketing Dir (ST. PAUL PIONEER PRESS, 10/20)....The
     Golf Channel named CHRISTINE SULLIVAN to the newly-created
     position of Managing Dir of Advertising & Promotion.  She
     was Senior Dir of Consumer Marketing (AD AGE, 10/18).