SI FOR KIDS OMNIBUS STUDY: WHERE KIDS READ THEIR NEWS

          In its Omnibus Study, SI For Kids surveyed 304 kids 13
     and under in May '98, asking where they read about sports: 

                

  
 
    
 
      
WHERE 
        DO YOU READ ABOUT SPORTS?

          
      
  
  
 
    

    

    
 
      

    
    
 
      

    
  
  
 
    
 
      
MEDIUM
    
    
 
      
TOTAL
    
    
 
      
BOYS
    
    
 
      
GIRLS
    
    
 
      
AGES

        9-11
    
 
      
AGES

        12-13
    
  
  
 
    
IN 
      MAGAZINES
    
 
      
58%
    
    
 
      
64%
    
    
 
      
51%
    
    
 
      
58%
    
    
 
      
58%
    
  
  
 
    
IN 
      NEWSPAPERS
    
 
      
54%
    
    
 
      
61%
    
    
 
      
46%
    
    
 
      
43%
    
    
 
      
65%
    
  
  
 
    
IN 
      BOOKS
    
 
      
30%
    
    
 
      
35%
    
    
 
      
24%
    
    
 
      
33%
    
    
 
      
27%
    
  
  
 
    
ON 
      THE NET
    
 
      
26%
    
    
 
      
36%
    
    
 
      
16%
    
    
 
      
21%
    
    
 
      
31%