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Facilities Venues

COKE GOES FLAT IN S.F.? GIANTS WORKING ON BALLPARK PLAN

          The MLB Giants have "managed" to get Coca-Cola "to
     agree to reduce its five-story-long advertisement" for the
     planned outfield area at the new Pac Bell Ballpark, "to just
     your standard, run-of-the-mill four-story-long Coke bottle,"
     according to Ken Garcia of the S.F. CHRONICLE.  After
     talking to team execs, Coca-Cola will "shrink the bottle's
     girth by almost half," and that view of the bottle will be
     "screened" from the bayfront S.F. neighborhood by 40-foot
     trees which will be planted by the team along the open left-
     field concourse.  However, there is still opposition to the
     amusement park design, "which subjects children in the area
     to a giant advertisement of a product that could safely be
     described as something other than health food."  Some
     planners are "troubled" by "the whole idea that the public
     policy discussion is being driven by a corporate sponsor." 
     Garcia said if the Coca-Cola deal folds, the Giants could
     lose "something in the neighborhood" of $20M.  Giants CEO
     Larry Baer said the team has been "bludgeoning this bottle"
     to make it acceptable to residents (S.F. CHRONICLE, 10/17).

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