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NHL EARNS STRONG CANADA RATINGS; BUT IS COVERAGE TOO LOCAL?

          Last Saturday's NHL season opener "was good news" for
     the CBC, as "Hockey Night in Canada" drew 1.28 million
     viewers for the Red Wings-Maple Leafs game, up 311,000 over
     last season's Leafs-Isles opener.  The second game of the
     doubleheader drew 777,000, up 182,000 (TORONTO STAR, 10/16).
          LEAF-ING THE FANS OUT? In Toronto, Tim Harper examines
     NHL TV coverage in Canada and states that TV and the NHL
     have carved "up the country when it comes to televised
     hockey, leaving the Leafs all but blacked out outside of the
     Toronto area."  Leafs fans in Ottawa "will rarely get to see
     any team except the Senators," and will see the Leafs only
     twice this season on CTV SportsNet.  In Toronto, Senators
     and Canadiens fans "will also be starving," as the two teams
     "are virtually off-limits" in the area, "in a bid to provide
     more local TV revenue for Canadian teams."  There will be
     more NHL games on TV in Canada this year than ever before,
     but "most of the teams they will see will be American." 
     Harper says that the Canadian Radio-TV and Telecom
     Commission "says it is providing more regional broadcasts of
     the local teams," the NHL says that it is "trying to protect
     revenues for cash-strapped franchises," TSN says it is
     following league "rules" and CTVS says it is "providing the
     best game to hockey fans each week."  CTV VP/Sports Doug
     Beeforth: "I have sympathy for Leaf fans outside Toronto and
     I know there are thousands of them.  The solution to that
     will be pay-per-view where fans of the Leafs who, for
     example, lived in ... Senator-owned territory will pay for
     broadcasts of their favorite team" (TORONTO STAR, 10/16).
          THE GREAT OUTDOORS: CTV SportsNet, in a partnership
     with CTV and the Outdoor Life Network, has inked a deal to
     broadcast "more than 32 hours" of snowboarding coverage,
     which will be split between all three nets and include
     events in Canada and Europe (TORONTO SUN, 10/16). 
     

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