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DUQUETTE WHAT YOU PAY FOR: TAKE GM IF YOU WANT PEDRO?

          The MA Dept. of Public Health (DPH) was told by the Red
     Sox to include VP/GM Dan Duquette in a "high profile" MA
     anti-smoking campaign with P Pedro Martinez, which "played a
     trifle clumsily," but is an example of the team looking to
     "change the perception of the Sox as a parochial and insular
     organization -- and help win support for a new stadium,"
     according to Joan Vennochi of the BOSTON GLOBE.  Red Sox
     Community Relations Consultant Colette Phillips said that
     the idea to include Duquette, whom she calls "a good role
     model," in the campaign "was hers, not Sox management's." 
     The DPH couldn't use Red Sox 1B Mo Vaughn because he chews
     tobacco.  The DPH's Mark Leccese: "I don't think Dan would
     be insulted if I said he is not as famous or as popular with
     kids as Pedro Martinez."  Vennochi writes that the Red Sox
     "appear to be trying to demonstrate community outreach
     beyond" its support of the Jimmy Fund for cancer research. 
     The team has won "praise" from the Fenway Community
     Development Corp. for sponsoring and participating in
     community activities.  Vennochi: "For sure, this new concern
     over image is partly tied to the Sox' effort to win support
     for a Fenway Park replacement" (BOSTON GLOBE, 10/16).       

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