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Facilities Venues

L.A. CONSEQUENTIAL! EIGHT COMPANIES SIGN WITH STAPLES CENTER

          The Staples Center today will unveil "complex and
     potentially lucrative sponsorship agreements that could
     define how arenas of the future craft sponsorship deals,"
     according to Greg Johnson of the L.A. TIMES.  The eight
     marketing partners to be announced today are: McDonald's, 
     United Airlines, PepsiCo., Toyota Motor Sales, BankAmerica,
     A-B, Pacific Bell and the L.A. Times.  Two more sponsors,
     including an energy company, will be announced at a later
     date.  The pacts "allow sponsors to parade their brands" to
     fans "as never before," and will "serve as a test of whether
     an arena financed largely with private money can operate
     profitably."  Marketing "industry observers" believe that
     sponsors like Pepsi, PacBell and United are paying $2.5M "or
     more" per year for "exclusive signage rights" at Staples
     Center.  Johnson writes that it is "possible that some
     'exclusive' signage deals won't turn out that way, because
     each team has the right to select sponsors for rotating
     signs to be installed at courtside."  While the NHL Kings
     have allied with the founding sponsors, and the Lakers "are
     close to a similar arrangement," Johnson writes that it is
     "possible that the Clippers will break ranks."  Each team
     also controls its own radio and TV broadcasts, "setting up
     the possibility of dueling advertisers" (L.A. TIMES, 10/15).
          MONEY MAKER: Financial projections reveal that the
     Staples Center could gross "potentially more than" $2B over
     the next 25 years, "not including ticket sales from the
     remaining 16,000-plus seats at the annual 230 games and
     events."  The Bonham Group "estimates annual profits" at the
     Staples Center of $35-40M (LOS ANGELES, 11/98 issue). 

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