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NBC EARNS SOLID 14.6 OVERNIGHT; BRAVES FANS OVER AT FOX?

          NBC earned a 14.6/23 overnight rating for its coverage
     of the Yankees' win over the Indians last night in Game Six
     of the ALCS.  Locally, the ALCS earned a six-game overnight
     average of a 21.7/34 in N.Y., and a 36.8/56 in Cleveland. 
     The NLCS has drawn a five-game overnight average of 23.8/38
     in Atlanta and a 36.3/59 in San Diego (THE DAILY).
          PEACOCK PEAKING: For the week of October 5, the ALCS
     "helped" NBC secure a win among ages 18-49 on Saturday, a
     No. 2 ranking on Tuesday, Wednesday and Friday (all behind
     ABC) and a fourth-place finish on Sunday (behind No. 1 CBS). 
     NBC won the third week of the TV season among adults 18-49
     and total viewers (HOLLYWOOD REPORTER, 10/14).  DAILY
     VARIETY's Tom Bierbaum writes that the ALCS has "bolstered"
     NBC's ratings, while Fox has "languished" with a "weak" NLCS
     (DAILY VARIETY, 10/14).  NBC's ALCS Games One-Five averaged
     an 8.7, up 9% from last year's 8.0 for Orioles-Indians on
     Fox.  Fox's NLCS is averaging a 7.7, down 8% from '97's 8.4
     for NBC's Braves-Marlins.  USA TODAY's Rudy Martzke notes
     that the NLCS has been affected by a lengthy rain delay, and
     was up against two primetime NFL games (USA TODAY, 10/14).
          NOT READY FOR PRIMETIME? Today's NLCS Game Six will air
     at 4:00pm ET, "because Fox could only switch to a night game
     if the ALCS had ended Sunday," as an ALCS Game Seven would
     have aired in tonight's primetime slot.  Fox Sports VP/Media
     Relations Lou D'Ermilio: "There was some talk about the game
     being moved, but there isn't enough time.  You're talking
     about less than 24 hours' notice.  Also, 4 o'clock is a
     better time for kids" (ATLANTA CONSTITUTION, 10/14). 
          NATIONAL PAST-TIME: ABC's "MNF" Dolphins-Jaguars game
     earned a final rating of 11.7/19, second-lowest for the
     season and above only the 11.1 for Bucs-Lions on September
     28, which was up against the Giants-Cubs playoff game. 
     ABC's "MNF" season average is now at 13.3 (THE DAILY). 
     Monday's rating was the third-lowest "MNF" rating ever, but
     was enough to top Fox's NLCS Game Five coverage, which drew
     a 9.5/16.  Fox's NLCS coverage beat "MNF" in 13 of 40
     overnight markets, including top-five markets N.Y., L.A. and
     S.F. (AP, 10/14).  The 13.3 "MNF" average is the "lowest
     all-time" after six weeks (Rudy Martzke, USA TODAY, 10/14).
          AND JUSTICE FOR ALL: Indians DH David Justice
     "apologized" to ESPN's Peter Gammons yesterday, "saying he
     misunderstood" a Sunday report in which he thought Gammons
     had suggested that he had taken himself out of the lineup
     for Game Five of the ALCS (Mult., 10/14).  
          

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