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Sponsorships Advertising Marketing

BIG MAC EATING HIS WHEATIES; HANCOCK TO TITLE MLB FAN FEST

          Mark McGwire will appear on 1.5 million Wheaties boxes
     beginning next week, according to Elliott Harris of the
     CHICAGO SUN-TIMES.  Wheaties spokesperson Pam Becker, asked
     whether Sammy Sosa will also appear on the cereal boxes:
     "He's a real champion, too ... But today is Mark McGwire's
     day ... We don't speculate about future packages ... All
     championship performances are looked at in the realm of
     possibility" (CHICAGO SUN-TIMES, 10/14).  AD AGE reported
     that McGwire will appear on 1.2 million boxes and a
     contribution to the Buoniconti Fund to Cure Paralysis will
     be made for every McGwire Wheaties box sold (AD AGE, 10/13).
          MLB'S NEW DEAL: BRANDWEEK's Terry Lefton reports that
     MLB, "continuing to make inroads with new sponsorship
     categories," has signed a deal with John Hancock making it
     the title sponsor for Fan Fest, "tentatively" scheduled to
     accompany the '99 All-Star Game in Boston next July.  The
     package has been "on the market" for about $1.5M.  John
     Hancock, will get tickets and hospitality, "which it can use
     as incentives for its agents."  MLB is also "trying to sell
     local media, retail and bank partners mid-six-figure
     presenting sponsor packages" (BRANDWEEK, 10/12 issue). 

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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