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Sponsorships Advertising Marketing

NFL'S SPONSORSHIP RULE ENERGIZES FOX PRE-GAME CREW

          On "Fox NFL Sunday," Terry Bradshaw interrupted host
     James Brown's introduction of the "Fox Energizer Playbook"
     segment by taking a Fox Sports sign, which was covering up
     an Energizer logo on the floor of Fox studio's mock football
     field, and placing it over an "NFL on Fox" sign on the
     studio backdrop.  Bradshaw: "You know, we've got some
     problems in New York and for all our friends there on Park
     Avenue and the NFL ... we here at Fox want to adhere to all
     the rules ... you know how it is -- there are just certain
     things you can't do."  Energizer is not an NFL sponsor, but
     a sponsor of "Fox NFL Sunday."  League rules prohibit the
     commingling of NFL marks and terminology with those of non-
     NFL partners.  Brown: "Of course, we love Energizer here at
     Fox" ("Fox NFL Sunday," Fox, 10/11).  Fox Sports Senior
     VP/Media Relations Vince Wladika: "It was a lighthearted way
     of letting everyone know we're following the terms of our
     contract with the NFL."  NFL VP/Communications Greg Aiello:
     "We appreciate Fox's willingness to live by the same rules
     as everyone else" (Richard Sandomir, N.Y. TIMES, 10/12). 

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