NASCAR TRIES PAY-PER-VIEW; DE LA HOYA-CHAVEZ HITS 600,000

          Speedway Motorsports Corp. has worked out a deal
     between Turner Sports and DirecTV to offer an "enhanced"
     telecast of this weekend's UAW-GM 500 on PPV, according to
     Monte Dutton of SPEEDNET.  DirecTV will provide a "full
     broadcast" of Sunday's race at Charlotte Motor Speedway as
     well as "continuous broadcasts from four in-car cameras" for
     $9.95.  While CMS President Humpy Wheeler called the PPV
     move "a bold and innovative approach" for Winston Cup
     racing, he added that he "does not see NASCAR races going to
     a completely" PPV format in the future.  The regular
     broadcast of the race will be on TBS (SPEEDNET, 9/27).
          KO FOR PPV: In Dallas, Barry Horn put PPV buys at
     "around 700,000" for the Oscar De La Hoya-Julio Cesar Chavez
     fight, making it the third-best selling non-heavyweight
     fight in PPV history (DALLAS MORNING NEWS, 9/26).