ESPN CHILTON POLL: NASCAR FANS WATCHING RACES MORE OFTEN?

          ESPN Chilton Sports Poll asked auto racing fans who     said NASCAR is their favorite style of racing, "How often do     you watch all or part of a race on TV?"  The poll compares     responses from January-July '95 to the same period in '98:                                          
  
     
    
'95
    
'98
  
  
     
Percent       saying NASCAR is their 
      favorite (from a list of six racing 
      styles read to the respondent)
    
       
35.6%
    
    
       
53.3%
    
  
  
     
    
       
(n=1,061)
    
    
       
(n=3,067)
    
  
  
     
Watches       once a week
    
       
30.6%
    
    
       
42.2%
    
  
  
     
Watches       a few times a month
    
       
26.2%
    
    
       
25.0%
    
  
  
     
Watches       every two or three months
    
       
19.8%
    
    
       
14.6%
    
  
  
     
Watches       once or twice a year
    
       
21.3%
    
    
       
14.9%