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MARKETPLACE ROUND-UP

          For the price of one Canadian loonie a year, Ben
     Johnson has offered to become the anti-drugs spokesperson
     for the Canadian Centre for Ethics in Sports.  Johnson's
     agent, Morris Chrobotek: "I recommend them to use this man
     immediately.  He can make it serious because he looks
     serious."  Victor Lachance, CEO of the Centre, "welcomed
     Johnson's enthusiasm, but is concerned about the mixed
     message."  Lachance: "The idea makes sense.  But does it
     happen?  I don't know" (OTTAWA CITIZEN, 9/24)....Bills QB
     Doug Flutie will soon be on the cover of a cereal box with
     his own line of breakfast food -- Flutie Flakes.  Tamara
     Hamp, Marketing Manager at PLB Sports, a division of PA-
     based PublicLabel Brand, which signed Flutie to the deal,
     said, "We're a small company and we're growing and we're
     really trying to achieve.  That's where we saw the
     connection with Doug.  He sort of fits our company line." 
     Flutie: "A lot of people can relate to me because I'm an
     average sized guy playing a big man's game. I think I have a
     name that's been out there quite a while and an image that
     hasn't been tarnished" (Buffalo BUSINESS FIRST, 9/21).
          OTHER DEALS: Reds P Pete Harnisch signed an agreement
     with SmithKline Beecham to provide a series of PSAs for the
     company.  The deal, negotiated by Woolf Associates, will
     involve announcements advocating mental health and on-line
     information on depression (Woolf)....Aetna U.S. Healthcare
     signed on as the presenting sponsor of Skaters' Tribute To
     Broadway, a one-night only performance at the First Union
     Center in Philadelphia on October 6.  The event will air on
     ESPN on October 12 from 8:00pm-10:00pm ET (Aetna). 
          RUBIN-ESQUE: In his "On The Edge" segment, CNBC's Mike
     Hegedus profiled Global Sports, makers of athletic shoes
     Ryka and Yukon, and its 26-year-old CEO Michael Rubin. 
     Gruntal Analyst Michael Conn called Global "the No. 1
     performing public footwear company out of 30 public footwear
     companies today" and sees "its growth continuing for 3-5
     years of at least 20% annually in both sales and earnings." 
     In addition to Global, analysts say Vans and K-Swiss are
     other "niche" brands worth watching ("The Edge," 9/23).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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