SBD/18/Sports Media

GOREN BLASTS SPECULATION ON MADDEN/SUMMERALL ASSIGNMENTS

          Sunday marks the 100th NFL game at Fox for the net's
     No. 1 broadcast team of Pat Summerall and John Madden, but
     USA TODAY's Rudy Martzke reports the pair will announce the
     Lions-Vikings game, which will be seen by only 15% of the
     U.S.  That is Fox's No. 3 game, behind Packers-Bengals
     (going to 44% of the U.S.) and Redskins-Seahawks (24%). 
     Summerall: "I guess I ought to be mad.  If our milestone
     game is seen by only 15% of the country, this isn't much of
     a milestone."  Madden: "If we're not on the 49ers-Packers
     game [November 1], then that'll be a story."  Martzke notes
     this is the second time in three weeks that the pair hasn't
     had the top audience, but next week, the two are set to do
     the Packers-Panthers, going to 73%.  Fox Exec Producer Ed
     Goren dismissed the "conspiracy" theory, adding, "This is
     the most ridiculous thing I've heard outside of Washington
     in the last five years" (Rudy Martzke, USA TODAY, 9/18).

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