Nike Shifts Approach To Sponsorship As NBA Evolves A-B InBev Latest To End USOC Sponsorship Nike Will Not Include Sleeves On NBA Jerseys J.C. Penney, Kohl's Going Big On Activewear Nike Makes Batch Of LeBron 14's For Early Release Recent Tennis Trend Has Opponents Dressing Alike Nike Gets Diverse For Latest Kyrie Shoe RBC Doesn't Renew Deal With Jason Day Nike Debuts LeBron 14 Sneakers On Christmas Day Nike Beats Analysts' Q2 Expectations
SBD/18/Sponsorships Advertising Marketing
Published September 18, 1998
WNBA Monarchs G Ticha Penicheiro has signed a two-year deal with Nike. The deal was handled by Woolf Associates (Woolf)....In Charlotte, Jim Utter reports that Dale Earnhardt Inc. officials are expected to announce Monday that Budweiser will sponsor the car of Dale Earnhardt Jr. in five Winston Cup races next season. Budweiser has one season left as sponsor of Hendrick Motorsports' No. 50 car, currently driven by Wally Dallenbach, and hopes to maintain that commitment next season (CHARLOTTE OBSERVER, 9/18).