Russell Wilson Signs Deal With Nike Michigan State Done With Lime Green Jerseys Nike Working On National 7-On-7 League Bud Light Super Bowl Ad To Feature Comedians Univ. Of Illinois Extends Nike Partnership Ohio State, Nike Agree To Record Extension Nike To Sponsor Bike-Sharing Program LeBron Defends Nike After Kanye's Criticism Nike Pushing More Direct-To-Consumer Sales Nike Expects Continued Growth
SBD/18/Sponsorships Advertising Marketing
Published September 18, 1998
WNBA Monarchs G Ticha Penicheiro has signed a two-year deal with Nike. The deal was handled by Woolf Associates (Woolf)....In Charlotte, Jim Utter reports that Dale Earnhardt Inc. officials are expected to announce Monday that Budweiser will sponsor the car of Dale Earnhardt Jr. in five Winston Cup races next season. Budweiser has one season left as sponsor of Hendrick Motorsports' No. 50 car, currently driven by Wally Dallenbach, and hopes to maintain that commitment next season (CHARLOTTE OBSERVER, 9/18).