Nike Paid Howard Slusher $1.5M A-B Promotes Herscovici To Head Sports Jordan Brand Capitalizing On Jeter's Farewell New Jordan Brand Ad Celebrates Jeter's Career Adidas Wins World Cup Brand Battle Yonex Looks To Sign Tennis Player Nick Kyrgios Oklahoma Unveils Alternate Football Uniforms Robredo, Venus Among Wimbledon's Best Dressed Nike Sees Q4 Profit Rise 5% Based On Soccer Nike Unveils Mike Trout Signature Cleat
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SBD/18/Sponsorships Advertising Marketing
Published September 18, 1998
WNBA Monarchs G Ticha Penicheiro has signed a two-year deal with Nike. The deal was handled by Woolf Associates (Woolf)....In Charlotte, Jim Utter reports that Dale Earnhardt Inc. officials are expected to announce Monday that Budweiser will sponsor the car of Dale Earnhardt Jr. in five Winston Cup races next season. Budweiser has one season left as sponsor of Hendrick Motorsports' No. 50 car, currently driven by Wally Dallenbach, and hopes to maintain that commitment next season (CHARLOTTE OBSERVER, 9/18).