SBD/18/Sponsorships Advertising Marketing


          WNBA Monarchs G Ticha Penicheiro has signed a two-year
     deal with Nike.  The deal was handled by Woolf Associates 
     (Woolf)....In Charlotte, Jim Utter reports that Dale
     Earnhardt Inc. officials are expected to announce Monday
     that Budweiser will sponsor the car of Dale Earnhardt Jr. in
     five Winston Cup races next season.  Budweiser has one
     season left as sponsor of Hendrick Motorsports' No. 50 car,
     currently driven by Wally Dallenbach, and hopes to maintain
     that commitment next season (CHARLOTTE OBSERVER, 9/18).  

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Anheuser Busch, Nike

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