A's Launch Latest TV Ad Campaign Wrigley Renovation To Take Extra Year Dodgers Spend Big On Cuban OF Olivera MLB Hires Uzma Rawn As Senior Dir Of Sales Alderson Addresses Harvey's Rotation Slot Bumgarner Featured In Carhartt Campaign Wrigley Rooftop Owners Fear Bankruptcy TWC Expects $1B Loss For SportsNet LA NBC Plans Three Days Of On-Site EPL Coverage San Antonio MLB Games See Attendance Dip
Upcoming Conferences and Events
SBD/18/Sponsorships Advertising Marketing
HATS OFF: SPORTS SPECIALTIES TO CELEBRATE SOSA'S HR RUN
Published September 18, 1998
Sports Specialties signed an exclusive headwear deal with Cubs RF Sammy Sosa to market three new commemorative caps. The first, a "Season to Remember" cap featuring Sosa's autograph and the tag, "1998 Season to Remember" embroidered on the front, will be available for retail delivery tomorrow and will be featured at Wrigley Field on Sunday during "Sammy Sosa Day." The second will be a "Home Run Commemorative" cap featuring Sosa's autograph and final '98 HR total. The third product will be a Sosa "Collector's Addition" cap, which will be available during Spring Training '99. Sports Specialties will also incorporate Sosa into its '99 "6-4-3" cap marketing plan, which will include national marketing (Sports Specialties). SECOND-HAND SAMMY? Hartford Courant Sports Editor Jeff Otterbein, on the media's handling of Sosa's record run: "Some people think Sammy has gotten short shrift, and to a degree I think he did. I think he caught a lot of people off guard, including [MLB]." N.Y. Times Sports Editor Neil Amdur: "We ran a Sosa picture inside [the sports section] because we could not (change) color that late at night. The Mets were the bigger display, but Sosa still led the section" (HARTFORD COURANT, 9/18). An NBC News/Wall Street Journal Poll showed that 82% of those surveyed said that they were "satisfied with media coverage" of the home run race. Sosa was profiled last night on the final segment of "NBC Nightly News," as Tom Brokaw said Sosa was "already in the record books as a Hall of Fame good guy." NBC's Jim Avila: "In Chicago, Sosa is second only to Michael Jordan ... with a personality that transcends color" (NBC, 9/17). On "Good Morning America," ABC's Jon Frankel profiled how the McGwire-Sosa HR race is creating a "welcome" diversion from "a lot of depressing headlines." Frankel: "In a summer in which stock market slides and presidential errors have dominated the news, baseball has been the one story everybody is happy to read about" (ABC, 9/19).