SBD/18/Franchises

FRANCHISE NOTES

          The MLS Fusion has reduced ticket prices, cutting their
     $600 sideline season-ticket package to $288 for adults and
     $180 for children under 12.  The Fusion had the third-
     highest prices in the league and the third-lowest attendance
     at 10,446 (MIAMI HERALD, 9/18)....Cablevision's The Wiz will
     sponsor field trips to Shea Stadium on September 18 and
     September 22, when it will donate 5,000 tickets to area
     charities and not-for-profit groups (The Wiz)....IHL Long
     Beach Ice Dogs Owner Barry Kemp is interviewed in the LONG
     BEACH BUSINESS JOURNAL.  Kemp, on his target demo for hockey
     in CA: "I think we have to secure our core audience first. 
     It would be foolish to spend too much time specializing all
     of our marketing" (LONG BEACH BUSINESS JOURNAL, 9/15). 

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