SBD/18/Collegiate Sports

WHAT'S IN A NAME? NEW CONFERENCE SEEKS IDENTITY

          Reaction to three proposed names for the new conference
     being formed by the eight WAC "defectors" has been
     "underwhelming" after "a couple of weeks of test-marketing
     by a national advertising firm," according to Jeff Call of
     the DESERET NEWS.  Of the three names -- American West
     Conference, Great West Conference and Mountain West
     Conference -- "no consensus favorite has emerged" and
     "preference is evenly split" among all three names.  But
     Mountain West "probably has the edge at this point," with an
     announcement likely by the end of September.  A search
     committee has "compiled a list of eight candidates" for
     possible commissioner, with interviews "expected" over the
     next two weeks.  The headquarters site is also undecided, as
     proposals have been received from Salt Lake City, Las Vegas,
     Phoenix and Albuquerque, with Salt Lake City and Las Vegas
     "the best bets" (Jeff Call, DESERET NEWS, 9/17).
          NCAA FORMS STUDY GROUP: The NCAA announced it will form
     a 27-member "ad hoc working group" that will meet six times
     next year and use money generated by student-athletes "to
     examine the problems in college basketball," according to
     Wendell Barnhouse of the FT. WORTH STAR-TELEGRAM.  Two of
     the issues it will focus on will be summer recruiting and
     freshman eligibility (FT. WORTH STAR-TELEGRAM, 9/17).

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