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Reaction to three proposed names for the new conference being formed by the eight WAC "defectors" has been "underwhelming" after "a couple of weeks of test-marketing by a national advertising firm," according to Jeff Call of the DESERET NEWS. Of the three names -- American West Conference, Great West Conference and Mountain West Conference -- "no consensus favorite has emerged" and "preference is evenly split" among all three names. But Mountain West "probably has the edge at this point," with an announcement likely by the end of September. A search committee has "compiled a list of eight candidates" for possible commissioner, with interviews "expected" over the next two weeks. The headquarters site is also undecided, as proposals have been received from Salt Lake City, Las Vegas, Phoenix and Albuquerque, with Salt Lake City and Las Vegas "the best bets" (Jeff Call, DESERET NEWS, 9/17). NCAA FORMS STUDY GROUP: The NCAA announced it will form a 27-member "ad hoc working group" that will meet six times next year and use money generated by student-athletes "to examine the problems in college basketball," according to Wendell Barnhouse of the FT. WORTH STAR-TELEGRAM. Two of the issues it will focus on will be summer recruiting and freshman eligibility (FT. WORTH STAR-TELEGRAM, 9/17).