SBD/17/The Back Of The Book

THE DAILY/FOX SPORTS-TMG POLL: MICHAEL WILL BE MISSED

          Over 40% of those surveyed by THE DAILY and the Fox
     Sports/TMG poll say they are not interested in attending NBA
     games after Michael Jordan retires, while 35% said they are
     not interested in watching the NBA on TV after Jordan
     retires.  The numbers show that the NBA's "premiere" fans
     are loyal, but there is greater uncertainty among regular
     fans and the rest of the population.  The Fox Sports/TMG
     poll surveyed 1,133 U.S. and Canadian residents, ages 12+,
     in August '98.  "NBA premier fans": 265 respondents with
     interest in NBA 5 out of 5.  "NBA fans": 666 respondents
     with interest in NBA 3 out of 5 (THE DAILY).

ON A SCALE OF 1 TO 5 (5 = MOST INTERESTED, 1= NOT AT ALL INTERESTED),
HOW INTERESTED ARE YOU IN ATTENDING AN NBA BASKETBALL GAME
IF MICHAEL JORDAN DECIDES TO RETIRE?
 
5
4
3
2
1
Don't Know
NBA Fans
31.7%
16.1%
18.8%
7.1%
21.0%
3.3%
NBA Premier
51.3%
11.3%
14.0%
3.8%
14.3%
3.0%
Total Pop.
21.4%
10.5%
13.9%
7.6%
40.2%
4.1%
 

ON A SCALE OF 1 TO 5 (5 = MOST INTERESTED, 1= NOT AT ALL INTERESTED),
HOW INTERESTED ARE YOU IN WATCHING AN NBA BASKETBALL GAME ON TV
IF MICHAEL JORDAN DECIDES TO RETIRE?

5
4
3
2
1
Don't Know
NBA Fans
31.7%
19.2%
20.7%
9.2%
14.7%
2.3%
NBA Premier
50.6%
15.1%
12.1%
6.0%
12.1%
1.9%
Total Pop.
21.4%
12.2%
16.2%
9.5%
35.0%
3.3%
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