SBD/17/The Back Of The Book

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  • THE DAILY/FOX SPORTS-TMG POLL: MICHAEL WILL BE MISSED

              Over 40% of those surveyed by THE DAILY and the Fox
         Sports/TMG poll say they are not interested in attending NBA
         games after Michael Jordan retires, while 35% said they are
         not interested in watching the NBA on TV after Jordan
         retires.  The numbers show that the NBA's "premiere" fans
         are loyal, but there is greater uncertainty among regular
         fans and the rest of the population.  The Fox Sports/TMG
         poll surveyed 1,133 U.S. and Canadian residents, ages 12+,
         in August '98.  "NBA premier fans": 265 respondents with
         interest in NBA 5 out of 5.  "NBA fans": 666 respondents
         with interest in NBA 3 out of 5 (THE DAILY).
    
    
    ON A SCALE OF 1 TO 5 (5 = MOST INTERESTED, 1= NOT AT ALL INTERESTED),
    HOW INTERESTED ARE YOU IN ATTENDING AN NBA BASKETBALL GAME
    IF MICHAEL JORDAN DECIDES TO RETIRE?
     
    5
    4
    3
    2
    1
    Don't Know
    NBA Fans
    31.7%
    16.1%
    18.8%
    7.1%
    21.0%
    3.3%
    NBA Premier
    51.3%
    11.3%
    14.0%
    3.8%
    14.3%
    3.0%
    Total Pop.
    21.4%
    10.5%
    13.9%
    7.6%
    40.2%
    4.1%
     

    ON A SCALE OF 1 TO 5 (5 = MOST INTERESTED, 1= NOT AT ALL INTERESTED),
    HOW INTERESTED ARE YOU IN WATCHING AN NBA BASKETBALL GAME ON TV
    IF MICHAEL JORDAN DECIDES TO RETIRE?

    5
    4
    3
    2
    1
    Don't Know
    NBA Fans
    31.7%
    19.2%
    20.7%
    9.2%
    14.7%
    2.3%
    NBA Premier
    50.6%
    15.1%
    12.1%
    6.0%
    12.1%
    1.9%
    Total Pop.
    21.4%
    12.2%
    16.2%
    9.5%
    35.0%
    3.3%

    Print | Tags: NBA, News Corp./Fox, The Back of the Book
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