SBD/17/Sports Media

TSN TURNING OVER A NEW LEAF WITH REGIONAL BROADCAST DEAL

          After "striking a deal" with the Maple Leafs and Molson
     Breweries, TSN announced details of its six-year deal to
     broadcast the team's games in Ontario, according to Chris
     Zelkovich of the TORONTO STAR.  Molson owns the team's
     broadcast rights.  The deal, which will see TSN broadcast 31
     Leafs games this season, is the net's second regional hockey
     package, as it will carry at least 20 Canadiens games in
     English, to be shown in Quebec and the Maritimes (TORONTO
     STAR, 9/17).  In Toronto, Rob Longley puts the deal at "as
     much as" C$23M annually.  The deal also calls for TSN to
     carry "a minimum of" 51 games next season (TOR. SUN, 9/17).
          NOTE: CT-based Imadgine will provide TSN in Canada with
     its virtual ad and replay system.  TSN will use the
     technology across a variety of its programming, marking the
     first time it will be offered on Canadian TV (Imadgine).
     
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