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TSN TURNING OVER A NEW LEAF WITH REGIONAL BROADCAST DEAL
Published September 17, 1998
After "striking a deal" with the Maple Leafs and Molson Breweries, TSN announced details of its six-year deal to broadcast the team's games in Ontario, according to Chris Zelkovich of the TORONTO STAR. Molson owns the team's broadcast rights. The deal, which will see TSN broadcast 31 Leafs games this season, is the net's second regional hockey package, as it will carry at least 20 Canadiens games in English, to be shown in Quebec and the Maritimes (TORONTO STAR, 9/17). In Toronto, Rob Longley puts the deal at "as much as" C$23M annually. The deal also calls for TSN to carry "a minimum of" 51 games next season (TOR. SUN, 9/17). NOTE: CT-based Imadgine will provide TSN in Canada with its virtual ad and replay system. TSN will use the technology across a variety of its programming, marking the first time it will be offered on Canadian TV (Imadgine).