SBD/17/Sports Industrialists

NAMES IN THE NEWS

          SHAQUILLE O'NEAL is "unofficially" slated to appear on
     NBC's "Saturday Night Live" on October 3 (PHILA. INQUIRER,
     9/17)....MICHAEL O'BRIEN has written "No Ordinary Joe," a
     biography on Penn State Univ. football coach JOE PATERNO. 
     In Philadelphia, Stan Hochman reports that the book, which
     "tries so desperately to mix equal amounts of praise and
     criticism ... winds up stuck in the middle" (PHILADELPHIA
     DAILY NEWS, 9/17)....A daughter of GONE WEST sold for $1.45M
     on Tuesday, "smashing the record price for a filly" at the
     Keeneland September Yearling Sale (AP/Tacoma NEWS TRIBUNE,
     9/17)....Director/Producer STEVEN HAHN and co-Producer
     KRISTIN BASH, of WA-based 92 DEGREES FILMWORKS, are filming
     a documentary spotlighting the WHL Seattle Thunderbirds. 
     Filming began at training camp last month and will continue
     throughout the team's 72-game season (SEATTLE TIMES, 9/16).

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