SBD/17/Sponsorships Advertising Marketing

MLBP DEVELOPS LICENSING PROGRAM AROUND TRIPLE-A WORLD SERIES

          MLB Properties has developed a licensing program around
     the Las Vegas Triple-A World Series, which begins on
     September 21.  Authentic licensed product will be available
     from Starter (dugout windbreaker); New Era (on-field cap);
     and Joy Athletic (clubhouse T-shirt).  Additional licensees
     include Majestic Athletic, Gear for Sports, Rawlings, Twins
     and Aminco.  MLBP will run print ads of the products in ESPN
     Magazine, The Sporting News, Baseball Weekly, Baseball
     America, the Las Vegas Review-Journal and Las Vegas Sun. 
     Additionally, 30-second TV ads featuring the merchandise
     will run nationally on ESPN2 during the games.  Official
     Triple-A World Series product is also available at Pro Image
     stores and Las Vegas Stars concession stores (MLBP).

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