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SBD/17/Sponsorships Advertising Marketing
MLBP DEVELOPS LICENSING PROGRAM AROUND TRIPLE-A WORLD SERIES
Published September 17, 1998
MLB Properties has developed a licensing program around the Las Vegas Triple-A World Series, which begins on September 21. Authentic licensed product will be available from Starter (dugout windbreaker); New Era (on-field cap); and Joy Athletic (clubhouse T-shirt). Additional licensees include Majestic Athletic, Gear for Sports, Rawlings, Twins and Aminco. MLBP will run print ads of the products in ESPN Magazine, The Sporting News, Baseball Weekly, Baseball America, the Las Vegas Review-Journal and Las Vegas Sun. Additionally, 30-second TV ads featuring the merchandise will run nationally on ESPN2 during the games. Official Triple-A World Series product is also available at Pro Image stores and Las Vegas Stars concession stores (MLBP).