Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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A record 103,500 fans turned out for the NASCAR Exide 400 Sunday in Richmond, VA. Another record 58,000 also attended the Busch Series race the night before (RICHMOND TIMES-DISPATCH, 9/14)....An announced crowd of 14,600 for Sunday's final round of the Joe Morgan Celebrity Golf Classic in Sacramento, CA, brought total attendance for the first-year event to 41,800 (SACRAMENTO BEE, 9/14)....The seventh annual baseball Players Choice Awards will be held October 30 at Disney's Wide World of Sports. For the first time, the event will have five days of related activities, all open to the public (ORLANDO SENTINEL, 9/17).
With about 25,000 tickets already sold, Saturday's Evander Holyfield-Vaughn Bean fight at the 42,000-seat Georgia Dome "is assured of being the largest" crowd to view a heavyweight title fight since the '78 Ali-Spinks rematch drew 63,350, according to Jeff Schultz of the ATLANTA CONSTITUTION. Holyfield, who is expected to earn $1.5M in gate incentives along with his $3.5M purse: "I'm happy the people decided to show up. Now I know I won't lose any money" (ATLANTA CONSTITUTION, 9/17). In N.Y., Timothy Smith writes that promoter Don King is predicting that 40,000 tickets will be sold, "which would make Holyfield-Bean one of the best selling bouts ever." He added that Holyfield, who "typically" earns $8M for a fight like this, is taking a "substantial pay cut" to have the fight in his hometown. Holyfield: "I have an opportunity to do something for the people and I can't let money be the reason why I don't do it." The fight will air on Showtime during a free preview weekend, reaching about 60 million homes (N.Y. TIMES, 9/17). FOREIGN EXCHANGE? ESPN's Bob Stevens reported that if Mike Tyson is not given back his boxing license in NV, "there is talk" that he will fight Axel Schulz in Germany. Tyson would need permission from IN Judge Patricia Gifford, who is supervising his probation ("SportsCenter," 9/16).... In Chicago, Michael Hirsley profiles Tyson's "latest advisor," Shelly Finkel. Hirsley writes that as a "multimillionaire who carried credentials as a civilized and successful rock music promoter to the world of boxing, Finkel has thrived in two cutthroat businesses" (CHICAGO TRIBUNE, 9/17). In L.A., Randy Harvey writes that there "are unsubstantiated rumors" that Finkel "is no longer advising Tyson" (L.A. TIMES, 9/17).