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Revenues for the PAC-10 Conference have "increased 115.3 percent" since '90, according to Scott Reid of the ORANGE COUNTY REGISTER. Revenues generated from conference bowl and TV contracts, as well as NCAA competitions turned the conference's athletic programs into a "nearly quarter- billion-dollar-a-year-business." The schools generated a combined $239.98M in the '96-97 fiscal year, dividing a $36.68M payout. The '96-97 fiscal year was the most recent year for which records were available. The conference paid half of its schools over $4M each, with USC ($4.82M), Univ. of WA ($4.59M), and UCLA ($4.31) topping the list. Since '90, the PAC-10, a non-profit tax exempt organization, has divided $156.9M among its institutions. During '96-97, the university's CEOs approved a 34% salary increase for PAC-10 Commissioner Thomas C. Hansen, from $198,721 to $266,409. Hansen: "I think people in the conference are very pleased with where we are" (ORANGE COUNTY REGISTER, 9/16). SHORTING ITSELF? In a separate piece, Reid reported that, according to PAC-10 officials, the conference "could be turning their backs on more than $10 million in annual revenue by standing firm against expansion, a conference championship football game and postseason basketball and baseball tournaments." PAC-10 CEOs cite academic reasons for resisting these changes. Steven Sample, USC President & PAC-10 CEO Committee Chair: "Academics are always going to be number No. 1 when we consider an issue." The PAC-10 generates a large part of its revenue from football and basketball TV contracts ($22.18M), bowl games ($13.56M) and NCAA basketball tournament payouts ($3.23M). The SEC and Big 12 divided $58.9M and $56M, respectively, among their schools during the '96-97 fiscal year. A significant part of this revenue comes from football championships and post- season basketball tourneys (ORANGE COUNTY REGISTER, 9/16).