Sports Media

SHOWTIME OFFERS REAL DEAL BEANIE BABY TO ATLANTA TV VIEWERS

9.15.1998

          Showtime "is expected" to announce Thursday that it is
     "lifting the blackout" for the Evander Holyfield-Vaughn Bean
     fight on Saturday night at the Georgia Dome, according to
     Jeff Schultz of the ATLANTA CONSTITUTION.  Showtime had
     planned to broadcast the fight "nationally on a free-preview
     weekend, with hopes of luring subscribers."  Network
     officials "reserved the right to black out the fight in the
     greater Atlanta area."  But the fight has "sold more than
     20,000 tickets, with organizers still expected strong walk-
     up sales in the final days" (ATLANTA CONSTITUTION, 9/15).

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