Menu
Facilities Venues

GIANTS GO WITH WARHOLESQUE COKE BOTTLE TO ADORN NEW PARK

          The MLB Giants are looking to build a playground behind
     the left-center field bleachers of Pac Bell Park, scheduled
     to open for the 2000 season, according to Edward Epstein of
     the S.F. CHRONICLE.  The 17,000-square-foot playground,
     which will be open to anyone with a ticket, will feature a
     100-foot-long Coke bottle and "huge pieces of furniture." 
     Giants COO Larry Baer: "For us, it's a great piece in the
     whole idea of fun at the ballpark."  The team hopes to keep
     the playground open year-round.  Coca-Cola will fund the
     playground for an undisclosed amount of money.  The play
     area will feature slides, climbing equipment, small grass
     fields and a "huge, inflatable baseball glove."  It "looks
     increasingly likely that the fun will also include (MLB's)
     first team of swimming dogs", which would retrieve HRs hit
     into the bay in right-field (S.F. CHRONICLE, 9/9).
          MAYORAL APPROVAL? After "expressing some concern about
     its appropriateness," S.F. Mayor Willie Brown "has warmed to
     the idea" of the Coke bottle.  Brown: "It's a piece of art,
     outdoor sculpture.  Outdoor art is important."  Consistent
     with the "original guidelines of no external advertising",
     the "Warholesque Coca-Cola bottle" will not be visible from
     outside the ballpark.  Team execs will present the idea to
     the Planning Commission on September 24 (S.F. EXAMINER, 9/9)

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1998/09/10/Facilities-Venues/GIANTS-GO-WITH-WARHOLESQUE-COKE-BOTTLE-TO-ADORN-NEW-PARK.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1998/09/10/Facilities-Venues/GIANTS-GO-WITH-WARHOLESQUE-COKE-BOTTLE-TO-ADORN-NEW-PARK.aspx

CLOSE