SBD/7/Sports Industrialists

TWENTIETH TELEVISION PULLS THE CARPET FROM MAGIC'S RIDE

          Facing a "likely shift to bad time periods by many
     stations," syndicator Twentieth Television yesterday "pulled
     the plug" on MAGIC JOHNSON's talk show, "The Magic Hour,"
     according to Richard Huff of the N.Y. DAILY NEWS.  Original
     episodes of the show will air through this week and repeats
     will remain on the air for the rest of the summer.  The
     cancellation comes one day shy of the show's two-month
     anniversary.  The show was drawing about two million viewers
     nightly (N.Y. DAILY NEWS, 8/7).  DAILY VARIETY's Cynthia
     Littleton reports that Twentieth TV is said to have lost "at
     least" $10M on the show's development and production.  The
     entertainment wing of Magic Johnson Enterprises still has a
     movie and TV deal with the studio (DAILY VARIETY, 8/7).

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