SBD/7/Sponsorships Advertising Marketing

FREAKIN' WITH THE FROG: THE WB SPORTS NEW AD CAMPAIGN

          Warner Bros. Sports Licensing has introduced "All-Star
     Style," a new ad campaign for WB Sport, the company's sports
     lifestyle brand.  Showcasing the world's No. 1 ranked in-
     line skater, Mike Budnik, the campaign features two
     different 30-second spots: one emphasizing the brand's image
     and the other highlighting a promotional sweeps, with the
     grand prize an all-expense paid trip for four to the '99 NHL
     All-Star Game in Tampa.  The new spots, running through the
     third and fourth quarters, will be seen on several cable
     nets, including FSN, TNT, TBS, BET and MTV (Warner Bros.)

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News Corp./Fox, NHL, TBS/TNT, Time Warner

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