SBD/7/Sponsorships Advertising Marketing

A STORR-IED TRADITION: NIKE INKS DEAL WITH LADY HUSKIES

          After a five-year relationship, the UConn women's
     basketball team and Reebok "have gone their separate ways,"
     and on August 1, the Huskies "became a minion in Nike's
     expanding empire," according to John Altavilla of the
     HARTFORD COURANT.  The UConn women will wear Nike uniforms/
     warmups this season, which will feature a redesigned logo. 
     The university will receive up to 8% of wholesale cost, "the
     industry standard," of merchandise sold with the Nike logo. 
     Within 12 to 18 months, Nike plans to distribute replica
     jerseys.  While Nike now has 85 schools under contract,
     Reebok has 10 women's teams left: WI, IA, MI State, GA Tech,
     FL, AR, GW Univ., BC, TX and UCLA (HARTFORD COURANT, 8/7).

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Nike, Reebok

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