Porzingis Expands On Potential Adidas Deal Michigan, Nike Unveil Jumpman Basketball Uniforms Nike's LeBron, Durant Shoes Sales Sagging Nike Shows Jump In Quarterly Sales Could Nike Golf Apparel Presence Increase? Portland To Host Phil Knight Invitational Tourney Oregon-Nebraska Highlights Nike-Adidas Battle Color Rush Uniform Posts Generate $4.14M Nike, NFL Unveil Color Rush Uniforms For All 32 Teams Nike Signs Jason Day To Clothing, Hat Deal
SBD/7/Sponsorships Advertising Marketing
A STORR-IED TRADITION: NIKE INKS DEAL WITH LADY HUSKIES
Published August 7, 1998
After a five-year relationship, the UConn women's basketball team and Reebok "have gone their separate ways," and on August 1, the Huskies "became a minion in Nike's expanding empire," according to John Altavilla of the HARTFORD COURANT. The UConn women will wear Nike uniforms/ warmups this season, which will feature a redesigned logo. The university will receive up to 8% of wholesale cost, "the industry standard," of merchandise sold with the Nike logo. Within 12 to 18 months, Nike plans to distribute replica jerseys. While Nike now has 85 schools under contract, Reebok has 10 women's teams left: WI, IA, MI State, GA Tech, FL, AR, GW Univ., BC, TX and UCLA (HARTFORD COURANT, 8/7).