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WARRIORS' NEW AD AGENCY MAY HAVE TO END TIES WITH NBA KINGS
Published August 7, 1998
The Warriors have retained Runyon Saltzman & Einhorn, Sacramento, as their ad agency of record for the '98-99 season, according to David Scholz of the OAKLAND TRIBUNE. RS&E's experience with the NBA Kings "was a key selling point." RS&E Principal Estelle Saltzman said the firm is "hopeful it will turn into a long-term relationship" (OAKLAND TRIBUNE, 8/6). In Sacramento, Eric Young reported that the Warriors deal "probably spells the end of Runyon's long relationship" with the Kings. Warriors execs "regarded the Kings contract as a conflict of interest and insisted Runyon Saltzman work only for them." Young put the firm's deal with the Warriors at around $500,000 (SAC. BEE, 8/6). BLAZING A NEW TRAIL: The Trail Blazers named Borders Perrin & Norrander, Portland, their new ad agency (Blazers).