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BIG CROWDS AT DU MAURIER OPEN GOOD NEWS FOR TENNIS CANADA
Published August 7, 1998
This week's du Maurier Open in Toronto opened with a record one-day attendance of 11,902, prompting the TORONTO STAR's Tony Wong to ask, "Is tennis hot again?" With an operating budget of C$17M, Tennis Canada nets C$2.6M annually from the tournament. Because of anti-tobacco legislation passed last year, du Maurier's title sponsorship will end in the fall, but Tennis Canada has "a renewed strategy" to fill the C$8M hole "that has to be filled in the year 2001." Wong reports that it is "looking at the telecommunications, financial, automotive or technology industries to fill du Maurier's shoes" (TORONTO STAR, 8/7). In Toronto, Jeff Gray reports that Tennis Canada "would like to have a new stadium" by 2001 (GLOBE & MAIL, 8/7). CINCY GETS ECONOMIC BOOST: In Cincinnati, the Great American Insurance ATP Championship began Thursday. Greater Cincinnati Convention and Visitors Bureau VP/Tourism Dan Lincoln said the tournament is expected to generate $20M in local spending (Kym Liebler, CINCINNATI ENQUIRER, 8/6).