BIG CROWDS AT DU MAURIER OPEN GOOD NEWS FOR TENNIS CANADA

          This week's du Maurier Open in Toronto opened with a
     record one-day attendance of 11,902, prompting the TORONTO
     STAR's Tony Wong to ask, "Is tennis hot again?"  With an
     operating budget of C$17M, Tennis Canada nets C$2.6M
     annually from the tournament.  Because of anti-tobacco
     legislation passed last year, du Maurier's title sponsorship
     will end in the fall, but Tennis Canada has "a renewed
     strategy" to fill the C$8M hole "that has to be filled in
     the year 2001."  Wong reports that it is "looking at the
     telecommunications, financial, automotive or technology
     industries to fill du Maurier's shoes" (TORONTO STAR, 8/7).
     In Toronto, Jeff Gray reports that Tennis Canada "would like
     to have a new stadium" by 2001 (GLOBE & MAIL, 8/7).
          CINCY GETS ECONOMIC BOOST: In Cincinnati, the Great
     American Insurance ATP Championship began Thursday.  Greater
     Cincinnati Convention and Visitors Bureau VP/Tourism Dan
     Lincoln said the tournament is expected to generate $20M in
     local spending (Kym Liebler, CINCINNATI ENQUIRER, 8/6).