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  • BIG CROWDS AT DU MAURIER OPEN GOOD NEWS FOR TENNIS CANADA

              This week's du Maurier Open in Toronto opened with a
         record one-day attendance of 11,902, prompting the TORONTO
         STAR's Tony Wong to ask, "Is tennis hot again?"  With an
         operating budget of C$17M, Tennis Canada nets C$2.6M
         annually from the tournament.  Because of anti-tobacco
         legislation passed last year, du Maurier's title sponsorship
         will end in the fall, but Tennis Canada has "a renewed
         strategy" to fill the C$8M hole "that has to be filled in
         the year 2001."  Wong reports that it is "looking at the
         telecommunications, financial, automotive or technology
         industries to fill du Maurier's shoes" (TORONTO STAR, 8/7).
         In Toronto, Jeff Gray reports that Tennis Canada "would like
         to have a new stadium" by 2001 (GLOBE & MAIL, 8/7).
              CINCY GETS ECONOMIC BOOST: In Cincinnati, the Great
         American Insurance ATP Championship began Thursday.  Greater
         Cincinnati Convention and Visitors Bureau VP/Tourism Dan
         Lincoln said the tournament is expected to generate $20M in
         local spending (Kym Liebler, CINCINNATI ENQUIRER, 8/6).
    
    

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