In Detroit, Kupelian & O'Hara wrote to "expect a higher
profile this season" in Detroit from Red Wings C Sergei
Fedorov, who recently switched agencies from IMG to
Advantage Int'l. Advantage's Mike Liut: "What Sergei
related to us is he would like to be more involved with his
affairs and become more of a prominent individual. ... He
feels there's a side of him that Detroit doesn't know and it
concerns him" (DETROIT NEWS, 8/30)...In Montreal, Pat Hickey
wrote on Canada's ban of tobacco as a sponsor of sports
events: "[I]n the absence of any concrete proof that the
sponsorship of such events contributes to tobacco usage, the
government would be better off tackling far more serious
aspects of the smoking issue" (Montreal GAZETTE, 8/30).
...Jaguars DE Renaldo Wynn has become a spokesperson for
Woolverton [FL] Oldsmobile-GMC (FL TIMES-UNION, 8/30)....EAS
nutritional supplement was the sponsor of a cap giveaway
Saturday at Coors Field (CHICAGO TRIBUNE, 8/30)....In
Toronto, Tony Wong examined golf marketing and noted IEG's
figures that golf's endorsement "take" is second only to
motorsports. Some of the "biggest players" on the golf
scene are auto companies, such as GM, which will spend $20M
this year on golf, followed by Chrysler at $5M and Ford with
$2.5M (TORONTO STAR, 8/30)....Hundreds of "awestruck Tara
Lipinski wannabes" were in New York as Lipinski signed
autographs as the new spokesperson for the new DKNY Kids
fashion line ("Access Hollywood," 8/28).
CLARIFICATION: In his SGB interview, Starter CEO David
Beckerman was discussing niche categories and said that
Starter will do between $30M to $40M in sales this year by
licensing its name to ten different vendors (THE DAILY).
