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STUCK IN THE MIDDLE: STARTER'S BECKERMAN EYEING ACQUISITION?

          Starter CEO David Beckerman is the featured interview
     in the current issue of SPORTING GOODS BUSINESS.  Beckerman
     said his company is "now in the process of adjusting and
     finding our own particular niche.  Many, I think, are going
     to be surprised, ultimately, with the decisions we make,
     since we're so identified either with a sport or sports
     category.  We have a responsibility to our shareholders and
     to our employees.  And, very simply, if we can't make money
     at having a property -- whether it be a license or a
     category -- we will walk away from it."  Beckerman, on ways
     to improve Starter's financial situation: "We're either
     going to have to get bigger or we've got to get smaller.  We
     can't stay in between.  And I have no problem with either." 
     When asked if growing bigger would be through an
     acquisition, Beckerman said, "Absolutely."  Looking ahead,
     Beckerman said that Starter will do between $30M and $40M in
     sales this year and that it will continue to look into
     rolling out its own shoe line.  The company will also
     continue its legal action against Converse over the right to
     use the "S" and star (Cory Bronson, SGB, 8/24 issue). 

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