The Back Of The Book

SPORTS EQUIPMENT SALES REPORT PROFITABLE FIRST QUARTER

8.27.1998

          Sports equipment sales topped $1B in sporting goods     stores and mass merchants for the first quarter of '98,     according to the NSGA's new SportsTrac study.  The study     provides POS data from sporting goods chain stores and mass     merchandisers on a monthly basis (NSGA).
                    SPORTS         EQUIPMENT SALES 1Q '98
        (in thousands of dollars)
          
      
                  SG         CHAIN
        STORES
               MASS         
        MERCHANTS
               TOTAL
      
       Outdoors            $31,083         
               $260,646         
               $291,729         
      
       Fitness            110,734
               102,019
               212,753
      
       Team       Sports            72,803
               74,283
               147,086
      
       Shooting       Sports            17,409
               92,525
               109,934
      
       Skating            61,251
               26,943
               88,194
      
       Golf            20,709
               33,052
               53,761
      
       Racket       Sports            20,852
               10,280
               31,132
      
       Games            8,412
               16,032
               24,444
      
       Water       Sports            5,805
               18,137
               23,942
      
       Snow       Sports            20,558
               2,693
               23,251
      
       Sports       Medicine            13,769
               8,461
               22,230
      
       Other            488
               2,480
               2,968
      
         
       TOTAL            $383,873         
               $647,551         
               $1,031,424

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SPORTS EQUIPMENT SALES 1Q '98 (in thousands of dollars)
	SG CHAIN STORES	MASS MERCHANTS	TOTAL
Outdoors	$31,083	$260,646	$291,729
Fitness	110,734	102,019	212,753
Team Sports	72,803	74,283	147,086
Shooting Sports	17,409	92,525	109,934
Skating	61,251	26,943	88,194
Golf	20,709	33,052	53,761
Racket Sports	20,852	10,280	31,132
Games	8,412	16,032	24,444
Water Sports	5,805	18,137	23,942
Snow Sports	20,558	2,693	23,251
Sports Medicine	13,769	8,461	22,230
Other	488	2,480	2,968

TOTAL	$383,873	$647,551	$1,031,424